Hmmm... now I accept that any solution to running empty HGVs around the country might be a welcome move in #logistics... but I question whether the UK's state broadcasters should be running what amounts to a large online advert for a #software firm that has an ap to maximise space use on journeys.
It all feels a but odd; I mean is the #BBC running advertorials now?
Have a look & make your own mind up.