Do you think they would pay for that? Otherwise how will it be sustainable?

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Not sure who they is, but yes its my hope that sustainable businesses emerge on nostr without ads. And i think its the only place where it's seemingly possible in comparison to trad internet.

They == normies.

My only fear is, that everyone wants everything now and free. If you have ads, you don't directly pay, that seems free for many people, so they might choose that instead of paying. Not sure.