Strategic Use…

Politicians and activists often use the Overton window deliberately:

• “Door-opening” strategy: Push a more extreme position to make your real goal look moderate by comparison (the “anchor” effect).

• “Window-moving” strategy: Work for decades to normalize an idea (e.g., think tanks funding research, media appearances, model legislation).

• The “Overton paradox”: Sometimes the window moves so fast that yesterday’s radical idea becomes today’s consensus (or vice versa).

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