Kerry is dying from its cost’s cutting policy. It is a parcel delivery company which will remain by customer’s expectation but the board has used a policy to decline the main strengthen (it is the delivery’s quality) of company.

Something is a simultaneous causation, You can not separate it that what is the first comer?

High Price affects Low Demand, High Quality also affects High Demand but High Quality affects High Price.

However, if the company has lost its image, it is so hard to rebuild its reputation with a cheap budget.

I feel sad with investors who has bought KEX at 60+ THB/Share

#Econ101 #SiamStr

#KEX #SET #stock

#CaseStudy #ParcelDelivery