an example of behavior change: someone fervently anti-masking, anti-vaccine, coming around to feeling ok about it and even good about it, no decisional regrets, didnt feel pressured, simply feels more educated, safer, and grounded

that is behavior change in public health

that means the messaging, the public comms, were successful

tell me how many people there are who can say that re: covid

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from the start the aerosol thing was a disaster. shouldve said: airborne

i get not wanting to start a mass panic but aerosol was too complicated

airborne with poor range

airborne with falloff

wouldve been worth trying

public health behavior change is not brainwashing or propaganda

it is realizing there isnt a monster under the bed and there is a nightlight available to use.

public health communication has to exist if people live in densely populated areas. cities and suburbs.

a return to the bubonic plague times,

a return to a time before germ theory, is unacceptable.

living in some woods, alone, can do whatever, that is quarantine