NOT much RETAIL - mostly 401K pension WHICH they by LAW cannot self-custody till 65 or death
Discussion
majority institutions n funds yes there RETAILER end behind there school fire etc funds
only HEDGE funds are not retailer big boyz billionare GOLF turf
I can understand if someone flips their 401k into a ETF. Though we don't even know if those will be still a thing in 10-20 years. I have my doubts.