Executive Summary

Boaz Trading PLC proposes launching a premium dry-cleaning service in Addis Ababa, Ethiopia, targeting urban professionals, expatriates, and affluent households. With Ethiopia’s rapid urbanization and rising middle class, the demand for convenient, high-quality garment care is growing. Key highlights:

- Total Project Cost: 22,600,000 ETB ($400,000 USD)*.

- ROI: 9% annually (2,034,000 ETB returns on 22.6M ETB investment).

- Monthly Cash Flow: 169,500 ETB ($3,000 USD).

- Unique Edge: Eco-friendly technology, luxury branding via strategic sponsorships, and localized pricing aligned with Ethiopian purchasing power.

- Yacht Racing Sponsorship: 5,650,000 ETB ($100,000) allocated to build brand prestige among high-net-worth clients.

*Exchange rate: 1 USD = 56.5 ETB (as of 2023).

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