Market Analysis

- Market Size: Addis Ababa’s population (4.8 million) and growing middle class (30% of urban households).

- Demand Drivers:

- Increasing white-collar workforce (government, NGOs, private sector).

- Limited competition: Only 3 formal dry cleaners in Addis.

- Cultural demand for garment care (e.g., weddings, holidays).

- Purchasing Power:

- Average monthly income in Addis: 8,000–15,000 ETB.

- Price sensitivity: Services priced 10–15% below global averages.

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