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12 Ironclad Rules for Mass Propaganda

Mastering Narrative Control

Keep it Simple and Repeated

Use simple, easy-to-understand messages and repeat them often. Repetition helps reinforce the message and makes it more likely to be accepted as truth. #KISStheEnemy

Emotion Trumps Logic

Appeal to emotions rather than facts. People are more likely to share and engage with content that evokes strong feelings. #FeelingsFirst

Use Strong, Provocative Language

Don't be afraid to use inflammatory or controversial language to spark engagement and shareability. #ProvokeToEngage

Create a Common Enemy

Unite your audience by giving them a common enemy or cause to rally against. This creates a sense of community and shared purpose. #UsVsThem

Control the Message

Ensure your narrative is consistent across all platforms and messages. Any inconsistency can lead to confusion and loss of control over the narrative. #MessageDiscipline

Drown Out Dissent

Use tactics like whataboutism, ad hominem attacks, or simply shouting louder to drown out any opposing voices. #NoRoomForDissent

Leverage Influencers and Bots

Use influential figures and bot networks to amplify your message and make it seem more prevalent and popular. #InfluencerMarketing

Owning the Libs

Tap into existing cultural divisions and position your narrative as a way to "own" or "trigger" the opposition. This can increase engagement and sharing. #OwnTheLibs

Create a Sense of Urgency

Make your audience feel like they need to act now or miss out on something important. This can increase engagement and sharing. #ActNow

Use Visuals and Memes

People respond well to visual content. Create memorable and shareable visuals and memes to spread your message. #MemesMatter

Control the Facts

Don't let the truth get in the way of a good story. Use half-truths, misinformation, or even disinformation to support your narrative. #TruthIsRelative

Divide and Conquer

Exploit and amplify existing divisions within your opposition to weaken their unity and effectiveness. #DivideAndConquer

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Brian Hauck 7mo ago

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