I'm not sure I understand what you mean by "buy, not invest, into BTC". Could you explain further?

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Sure. When you invest, you usually have the long-term intention of selling whatever asset you invest in for profit. With Bitcoin you're not investing because you don't have the intention of selling for fiat profit. Your buying, if not converting, your fiat into sats. Therefore it is not an investment, but a conversion of currencies. Like selling all your U.S. dollars in exchange for Euros.