There’s a saying in bootstrapped startup community:
1st time founders focus on the product
2nd time founders focus on distribution
How you sell something is just as, if not more important what you sell. Using the term “sell” loosely (read: acquire users).
You’ll find this interesting https://youtu.be/Dkfijg7s76o
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He mashed up product management and product marketing into one role for this exact reason. All about telling a product’s story and value
Ty 💜
