That's fine, because academic standard writing is not good, but just developing everything in "stealth mode" is not the correct solution either. A standard should have had input from other interested parties, so everybody can be happy(ish) with the final form of the thing.

If you just come up with everything you're setting yourself to being the owner of the said standard, the first mover by far, likely able to change it at your whims.

Or you're setting yourself to failure too, as other potential implementors may just dislike everything you did and implement a different standard -- and that is bad for everybody.

Notice that so far you haven't even given a hint of what you're doing, just marketing claims of some wonder tech that is soon to be here. Even if you're right on your claims, it would still be much better to have more dialogue in the process.