For service providers or custodial services. Using bip353 isn't ideal.

few issues come to mind

1. Dealing with DNS propagation update when attempting to change an address

2. Using a domain provider that doesn't limit the amount of txt records you can create .

3. Broader wallet support

For self sovereign/ technical users, it is a really good and easy solution.

Services/custodians would probably end up with a different identifier than bip353/bolt addresses