The UX is so different, that's why they don't know. The playstation 4 OS is based on BSD, but I don't think anyone would call that a BSD experience.

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exactly. today NOSTR have, mostly, the UX of Amethyst or Damus. Tomorrow it might become something completely different that everybody use without even know that the underlying protocol is called NOSTR

I should have clarified in my original point that I was talking about culture. I'm sure developers will be able to make platforms every bit as appalling as Twitter or Facebook using the Nostr protocol.