https://nakamotoinstitute.org/finney/rpow/index.html

"Using RPOW tokens for email would have advantages, as people could then reuse tokens from incoming email in outgoing email. Spammers will have no such advantages since almost all of their email is outgoing. Reuse allows the cost of the POW token to be much higher since most people won't have to generate them, making the system more effective as an anti spam measure."

ecash can be RPOW.