20-30% of our orders are from reformed vegan/vegetarians who have realised the degredation in their health and correlated to their health. Their logical solution was to transition back to meat yet with the wherewithal to source quality vs convenience and quantity.
You start by reintroducing eggs and bone broth and before you know it, your body is bouncing back and you're now eating ancestral mince.
Dramatic life change with gradual intelligent changes.