The Age of Surveillance Capitalism by Shoshana Zuboff is a profound critique of how major tech companies have transformed personal data into a commodity. Zuboff argues that this new economic system—surveillance capitalism—profits from tracking, analyzing, and influencing human behavior without users’ full knowledge or consent.

The book explores how companies like Google and Facebook pioneered this model and its implications for individual autonomy, democracy, and social norms. Zuboff warns that this unprecedented concentration of power poses significant risks, emphasizing the urgent need for regulation and ethical boundaries.

This is a thought-provoking and dense read, combining rigorous research with accessible storytelling. While some may find its length and detail overwhelming, it’s a crucial text for understanding the modern digital economy and its societal impact.

BackToBasics