"Wil Bown, a friend, the first bitcoin customer, paid .6 bitcoins for a sandwich. At the time, a bitcoin was worth ten dollars. The sandwich cost Bown six dollars.
When we spoke to Bown recently, bitcoins were valued at more than 129 dollars. At that rate, that sandwich cost 77 dollars. Had he saved his bitcoins, we could have made 123 dollars."
from a Utah paper
July 1, 2013