The point of V4V is that you give the content away for free and if someone finds value in it then they can return value back to the creator.

"The V4V model flips monetization on its head. It leads with abundance: information is set free; no artificial barriers or restrictions are added to the content, whether it is audio, video, text, or something else. The value is given away freely, and those who find the information valuable are asked to give back."

Monetization Model (value4value.info)