Let's say I have a guest on my podcast which is V4V enabled (which it is). If they give me their LN addy I can add it into the RSS feed and assign them a 'split' so for every 10 sats my feed receives a %age that I set (or we agree on) is automagically sent to their LN addy without me in the way.
They "added value" to my product (the podcast episode) so they deserve a cut of the funds flowing to me via podcasting 2.0 (V4V).
Does that help?