Yea probably. You know, before iPhones took over, or generally the smart phone concept, they penetrated to the working group - made it the ‘it’ thing for a classy exec to have. Globally it spread that way.
Then they started selling to local telco companies and distributors, and mainstream market went viral.
The education of smart phone usage is a long process, easier for many groups and harder for smaller groups. It took time.
But if you go back the flip phone era or the Motorola phones that looked like a brick, nobody would believe smart phone penetration would be possible.
I do think having specific use cases will attract users. For bluesky, their use case is Twitter replica ie most gov’ts and media (and a number of celebrities) use it as an official comms channel.
In our case we have many use cases - and it might help if we targets several target markets we want to penetrate that can help with mainstream adoptions