Good question, YouTube has got some sort of scam going on with pushing certain influencers and these people seem to be in the inner circle. I see Scott Galloway is a recent guest of theirs, from just a quick scroll
nostr:npub13ql75nq8rldygpkjke47y893akh5tglqtqzs6cspancaxktthsusvfqcg7 has been talking about it. YouTube is trying to make a left wing version of Joe Rogan