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Food trucks aren’t the speediest food service. They’re also not always the best quality. Additionally, they’re not exactly cheap. Why do we love them so much? 🤣

Sedj 2y ago

I think it's the personal connection, or the impression there could be a personal connection. You see the person taking your order as a real person, not some kid behind a counter getting minimum wage, and you believe your incentives are aligned - they want to provide the best experience, and you also want that. Also you're right there - you see the grill, the fridges, the cook(s), etc. It is food theatre on a small stage where you play your part in the intimacy.

No, that doesn't always work out, but we feel that it could, even just once, in a way we wouldn't expect to find at Taco Bell.

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Discussion

corndalorian 2y ago

It’s true i do like the part about supporting someone’s small business venture. They are slow af though 🤣🤣

Sedj 2y ago

Maybe you are paying more for their time? If they give you 20 minutes of value in your food, you pay them for 20 minutes of their time?

There really is no correlation between price and waiting time in the food service industry. You don't really pay more to get it faster, or pay less and expect it to be slower.