I think you know exactly what zi mean by pro traditional family values, ie extolling the virtue of finding a good mate, raising kids, going to church, helping your neighbours, being self sufficient etc.

Like I said above, I've seen some truly awful racist shit, I've seen anti black comments, I've seen anti Jew comments, but I'm yet to see anyone saying all gays are bad or kill all trans people etc. I'm not saying it's not there, however...

...it's not uncommon for people to interpret people speaking about traditional family values as being anti gay or trans, just because it's not pro those things.