"Defi exchange aggregator 1inch has announced a partnership with the Bruce Lee Family Company for an ad campaign promoting crypto and decentralized finance (DeFi) adoption. The "Take Crypto SeriousLee" campaign aims to shift public perception from speculation to practical financial systems, using Bruce Lee's ethos and likeness. The partnership builds on 1inch's inspiration from Lee's values of integrity, resilience, and a serious approach.

Source: https://decrypt.co/288608/take-crypto-seriouslee-1inch-bruce-lee