In the United Kingdom, a Twix white chocolate Easter egg rose in price from 5 to 6 pounds ($6.63 to $7.96) at Tesco supermarkets in the run-up to Easter (year-on-year) and was **reduced** in size from 316g (11oz) to 258g (9oz). In all, the unit price rose by a whopping 47 percent!

#shrinkflation + #inflation