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Local TV gets the bulk of the cash. Except there's no really no such thing as "local TV station" anymore. Almost all are conglomerate owned, and that's where the spots run. Google gets the biggest chunk of online advertising.
The election-year cash pipeline to Big Media.
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A lot of money is going to Facebook, YouTube, etc. Almost $2 billion went into smart tv, Roku, etc app TV ads, etc.
But yes, the conglomerates are raking it in with the majority.
I imagine Twitter will be in the ball game this season hot and heavy.
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