Every time I talk about TikTok on here I get negative replies about how “nobody on Nostr cares about TikTok” 🙄 but I agree with this OP - most folks have no idea how lucrative TikTok is. I’ve made thousands of dollars on there this year alone using their various monetization streams, with the shop feature being my biggest hustle (and I only make one ad a week for products I already had in my home). There are folks on there making 3-4 ads per day and banking 5-6 figures per month!

In my opinion there’s a confluence of reasons TikTok is successful but first is viral potential - which essentially is driven by their social search engine style algorithm (aka what you search for is what you see in suggested feed/FYP based on key words both spoken and written with the post). Second is ease of use and features that support content creators like green screen capability, live-streaming, filters, audio sharing, music suggestions, etc.

Then last but certainly not least is monetization potential - they’ve got the creator program which pays opted-in creators for every 1k “qualified views” (my least fav program bc they’re a little shady on this haha), the shop “showcase” with affiliate sales commissions from 5-25%, the sellers shop (for businesses), subscriptions offerings like Patreon with tiers, and livestream gift receiving (like twitch), and ways to connect directly with brands for sponsored posts. It’s a lot going on over there.

If we could recreate it as web3, creators would be all about it because the worst parts of tiktok are the censoring (people with millions of followers having to say “Dior Bags” instead of “drones” when talking about recent NJ events or they get stuck at 200 views for example) and the lack of self custody of the content as well as the audience/community that we’ve grown there.

Anyway just food for thought, nerd edition. Thanks for coming to my ted talk. nostr:note1j25xtgrn3uz5nqywfxrz275s94c3swraehshhyglnzc377fr0tesjxgl6p