GIFs remain a popular format for simple animations, offering a range of benefits that make it an ideal choice for sharing content online. From social media to email marketing, GIFs provide a straightforward way to add motion to digital visuals. With its ability to support both animated and static images, GIF stands out for its simplicity, compatibility, and small file sizes.

Source: https://dev.to/smartdev72/image-to-gif-why-gif-is-still-the-go-to-format-for-simple-animations-11a6