How tf is ikea still in business?!
Discussion
Why not?
Because their products are getting more and more expensive, while production quality hits rock bottom. Their materials get cheaper and cheaper (most of it is paper)
I guess it's a peak fiat Business in a peak fiat world. So it fits. Their prices are still lower than the competition, while the quality of the competition suffered greatly as well. Some products are decent though I'd say (the purely wooden stuff for example).