The core problems we’re solving:

Problem 1: 95% of shoe wearing people are unknowingly wearing shoes that damage their feet

Problem 2: When people develop foot pain/injury, they trust “experts” to fix the problem but these [disease care] professionals are trained and financially incentivized to treat symptoms without ever addressing the root cause which is primarily shitty shoes

We’re dematerializing foot disease care with an open source protocol that helps people take care of their feet so they can prevent and cure foot issues. This protocol can also be adopted by professionals who want to do better for their patients

The protocol doesn’t include anything novel or groundbreaking. It’s effectiveness comes from helping people focus on core behaviours that matter most and trimming all the fiat disease care noise