Regarding the website zap.store......
It would be good to market the page to regular users and devs. Right now, it does not really speak to most users, only devs.
As a user, what is the value prop? Why should I use Zap.store. Permissionless App Store does not really speak to the regular user.
It would be good to have a high-level pitch to get normie attention first.
"Ok, so zap.store is ..........Let me try it!"
Yes, agree. Would you like to write a draft for the homepage?
Hmmmm....... I need the devs to tell me some things. Sell it to me as a normal non-technical user, why I need to use zap.store along with all of the benefits it has compared to Google Play/F-droid,others. Some bullet points to go off of. We can build a story from this for the website.
Some bullet point idea:
1. Trust - Get it from the actual developer
2. Privacy - Avoid usage and data collection from Big Tech or malicious app stores
3. Faster Update - App developers can publish right away without having to go through AppStore beaurocacy
4. Censorship - Get your app publish without Big Tech or Political Censorship
Also, some history of the company would be good for the story. Like where the developers came from and what the mission is.
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