Replying to Avatar Jess Sowards

I am a content creator. I’ve been creating on YouTube since 2015 and have one of the larger channels in the homesteading and gardening spheres (Roots and Refuge Farm). I spent this weekend in NC with some girlfriends whose families also have some very large channels in the same niche. This gave me further insight into the things I’ve been pondering since joining Nostr this week.

I do know the average content consumer doesn’t give a second thought to the reality that they are the commodity on current social platforms. They don’t care and it’s disheartening. BUT there are a lot of very experienced creators that are exhausted by the constant algorithm game. I haven’t convinced anyone to join me yet, as a lot of people simply aren’t willing to overcome the hurdle of the learning curve of a new platform. I think it’s getting ripe though, especially in regard to certain genres of content that just don’t fully work on a highly censored platform. Most homesteading content creators I know who have refused to indulge in algorithm-driven fear mongering have watched their reach dwindle and subsequently the monetization for their work drop by half or more.

I can’t teach or share about butchering, guns, inflation, putting animals down, or anything the mysterious “community guidelines” deem unmarketable without risking losing monetization on 9 years of work on YT. At the very least, when I don’t play by the rules (and often, I’ve not), I go from averaging 100k views a video to spending a few weeks only getting 20k per video. It’s maddening but like any employee, you mostly play by your bosses rules even if you hate them. You do what you have to keep your job and pay your bills. Eventually though, tyrannical bosses drive good workers away.

This is an oversimplified view of course, because there are other factors. I love what I do. I love homesteading and teaching it and I love the people I’ve connected with over the years and currently YT is my avenue to reach them. I would really really love another way though. The appeal of Nostr to me was seeing the potential for true freedom in creation and reaching a community with honest and untainted information and content. I agree, it’s going to take more development and ease of use for the masses to come, but I think the trajectory is very good.

nostr:note19aldr26lyw2lqatcgqscyt3kpq76hcpwtwmglypvqqgx3m27fsaswa8rr6

Well first Jess welcome to Nostr. It isn't a huge world but it is a very cool one. I have personally earned a living online since 2008 as a creator. I do podcasting because it is the least censored way to put out info that is in the main stream world.

I am constantly throttled and demonetized on YT and I just don't care. Whether it is using BTC and something like Nostr or another way the future for influencers is DIRECT with your followers.

My YT money is what I call "gas money" happy to have it but if I didn't my life doesn't change. We do a membership program, sell courses and some affiliate and direct sponsor stuff.

All in we do VERY well for ourselves. I have talked a lot about business over the years and this approach is what I always advise. Do not allow a third party to control your primary income.

You can make more with 10,000 truly dedicated fans then you will with 1,000,000 youtube followers who you to bow down to Google to be seen by.

Reply to this note

Please Login to reply.

Discussion

Thanks Jack! I’ve listened to your podcast a lot over the years. The last three years have been focused on diversifying income to move completely away from dependence on YT (or any of the current platforms). I started my podcast, opened a coffee business, and have dug in deep to local community.

My friend and employee nostr:npub132h6042qm8eywpz806aq7w0vyjmav4pehn6c3vzdd8xy9zhlfs4qwwe2yu has been nudging me down the road to BTC and all it entails for a long while now. I’m slow at learning new things, and admittedly have taken a lot longer than I wished I had. It’s not a loyalty to clown world but a preference for the garden and the overwhelm of running a business and a family that kept my blinders on. I’m glad to be here now though. There’s a lot of hope here.

Thank you for the warm welcome! You’ve done a lot of positive work in our community and I know it’s helped a lot of people!

Man you should really fill out a guest form and join us on TSPC to tell your story.