We are always using power. You’re exercising a form of power by sharing your views and trying to influence or convince me to accept yours. We use power to manipulate other people. Women have power because they use makeup to enhance their beauty and get the things they want. Men accumulate wealth and status to secure relationships with those beautiful women. We don’t really talk about how these are all just various ways to exert power on each other but it is. It’s our power that allows us to farm animals for food and harvest the earth’s resources for sustenance. Power is everything.
Discussion
Yep, hence my qualifier "coercively". Every time I open myouth my goal is to influence someone's behavior. That's soft power. But soft power can be deceptive or not, it's deceptive when the behavior you wish to induce is against the interest of the target. I don't like to do this either.