expand more on
Implementation Timeline
| Milestone | Timeline |
|------------------------------|------------------|
| Secure location permits | Month 1 |
| Hire and train staff (15 FTEs)| Month 2 |
| Launch marketing campaign | Month 3 |
| Grand opening | Month 4 |
| Break-even | Month 12 |
---
**Expanded Implementation Timeline with Dependencies, Responsibilities, and Risk Mitigation**
---
### **Milestone 1: Secure Location Permits (Month 1)**
**Sub-Tasks**:
1. **Research & Documentation** (Weeks 1–2):
- Identify required permits (trade license, health certification, fire safety).
- Partner with *Boaz Trading PLC’s Legal Team* to compile documents.
2. **Application Submission** (Week 3):
- Submit to Addis Ababa Trade Bureau and EFDA (Ethiopian Food & Drug Administration).
3. **Follow-Up & Approval** (Week 4):
- Assign a local consultant to expedite approvals (budget: 100,000 ETB).
**Ownership**: Legal Team (Lead: Ato Getachew Lemma).
**Risks**: Delays due to bureaucracy.
**Mitigation**: Pre-apply for provisional permits using Boaz’s existing licenses.
---
### **Milestone 2: Hire & Train Staff (15 FTEs) (Month 2)**
**Sub-Tasks**:
1. **Recruitment** (Weeks 1–2):
- Partner with *Addis Ababa TVET Institute* to source candidates.
- Host job fairs in Bole and Kazanchis districts.
2. **Training** (Weeks 3–4):
- **Week 1**: Hospitality basics (customer service, POS systems).
- **Week 2**: Pizza crafting (wood-fired oven use, *teff* crust prep).
- **Certification**: 80% pass rate required for retention.
**Ownership**: HR Manager (Ms. Selamawit Bekele).
**Risks**: High turnover.
**Mitigation**: Offer retention bonuses (10% salary after 6 months).
---
### **Milestone 3: Launch Marketing Campaign (Month 3)**
**Sub-Tasks**:
1. **Pre-Launch Buzz** (Weeks 1–2):
- Teaser TikTok videos with #IslandPizzaAddis (target: 50,000 views).
- Partner with *@AddisFoodie* for behind-the-scenes Reels.
2. **Grand Opening Countdown** (Weeks 3–4):
- Distribute 1,000 flyers at Sheger Park and Bole Airport.
- Offer 500 “Early Bird” vouchers (50% off first order).
**Ownership**: Marketing Team (Lead: Ms. Eden Tesfaye).
**Risks**: Low engagement.
**Mitigation**: Allocate 20% of budget to A/B test ads (Instagram vs. Facebook).
---
### **Milestone 4: Grand Opening (Month 4)**
**Sub-Tasks**:
1. **Soft Launch** (Week 1):
- Invite-only event for influencers, local media, and partners.
- Free tastings + live reggae performance.
2. **Public Launch** (Week 2):
- **Day 1**: 50% discount for first 100 customers.
- **Week 2–4**: “Island Night Fridays” with free desserts for families.
**Ownership**: Operations Manager (Mr. Yonas Tadesse).
**Risks**: Overwhelming demand.
**Mitigation**: Hire 5 temporary staff for launch week.
---
### **Milestone 5: Break-Even (Month 12)**
**Sub-Tasks**:
1. **Monthly Financial Reviews** (Ongoing):
- Track daily sales vs. target (175 customers/day).
- Adjust promotions (e.g., rainy season discounts).
2. **Cost Optimization** (Quarterly):
- Renegotiate supplier contracts (target: 5% cost reduction).
- Switch to solar energy for 20% utility savings.
**Ownership**: CFO (Mr. Abebe Kebede).
**Risks**: Revenue shortfalls.
**Mitigation**: Activate contingency fund (3.4M ETB) for extra marketing.
---
### **Dependencies**
| **Milestone** | **Depends On** | **Critical Path** |
|------------------------------|------------------------------|---------------------------------|
| Hire Staff | Permits secured | Legal → HR |
| Marketing Campaign | Staff trained (brand reps) | HR → Marketing |
| Grand Opening | Marketing buzz generated | Marketing → Operations |
| Break-Even | Consistent operational flow | Operations → Finance |
---
### **Key Performance Indicators (KPIs)**
- **Permits**: 100% approval by Week 4.
- **Staff Training**: 80% certification rate.
- **Marketing**: 10,000 social media followers by Grand Opening.
- **Break-Even**: Achieve 175+ customers/day by Month 6.
---
### **Contingency Planning**
- **Permit Delays**: Lease a pop-up location in Kazanchis as backup.
- **Staff Shortages**: Partner with *Ride* drivers for temporary delivery support.
- **Low Sales**: Launch “Buy 1, Gift 1” vouchers to boost traffic.
---
**Final Timeline Visualization**:
```plaintext
Month 1: [Permit Research][Submission][Approval]
Month 2: [Recruitment][Training][Certification]
Month 3: [Teaser Campaign][Pre-Launch][Vouchers]
Month 4: [Soft Launch][Grand Opening][Island Nights]
Months 5–12: [Monitor Sales][Adjust Operations][Break-Even]
```
By aligning tasks, ownership, and risk strategies, this timeline ensures disciplined execution while adapting to Addis Ababa’s dynamic environment. 🗓️🚀
