I think Nostr will continue to exist as a place for people to go that want to escape big tech surveillance or censorship.

This means that it’s a matter of how bad it gets in traditional social media before people migrate to Nostr. I don’t see a strong enough incentive for people to just naturally want to come to Nostr.

Also, if the existing social media company integrate with Nostr that could be huge for the protocol

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That's true, Nostr growth doesn't have to necessarily be from users coming into the protocol, but could be the protocol going into the places where users are. Interesting if we see that happen.