I don't have a Bitcoin startup, but I'd still think it's distribution...telling the narrative of how that's going to boost the # of users they have in a meaningful way.

I mentioned earlier that the user base here is relatively small...I think if somehow you have data that can show despite it being small, the users are here are high intent/propensity to action, you could making it compelling that way.

I know some other protocols that make good use of Dune and there's a ton of data around that kind of stuff...not sure if anyone has setup something like that for Nostr.