This might indicate a supply chain attack. Stop the setup and contact coinkite support.
๐ค #Coldcard ???? Received my purchase but serial numbers are not matching!!! I thought cold card is the securest walllet! #Asknostr #BITCOIN https://store.coinkite.com/purchase/MFBKDA3F-4GVFGEEH ๐ the link I purchased!! ๐ฎ๐ณ๐คโโ๏ธ 
This might indicate a supply chain attack. Stop the setup and contact coinkite support.