One factor that will decide if Twitter Competitor will get any success is:
Censorship Resistance.
In crypto, censorship resistance refers to the freedom to transact, the freedom from confiscation, and transaction immutability.
Who is more open to freedom of speech? It is not that Twitter allows it 100% but any given day:
Twitter > Twitter Competitor
When it comes to freedom of expression!
Today, for any social media to find any success need to take inspiration from Bitcoin.
nostr:npub1sg6plzptd64u62a878hep2kev88swjh3tw00gjsfl8f237lmu63q0uf63m built nostr keeping exactly this thing in mind. Yes, #Nostr is not easy to use today but eventually it will find its way into peoples life, just like #Bitcoin.