I always thought the notion "get woke go broke" was too simplistic. This makes a little more sense but I feel there still has to be a profit motive behind all these companies apparently lining up to commit financial suicide. I wonder if it's about driving the stock price down to shake out the small-time investors so the big investment firms can buy up more before the price rebounds. That would seem to fit the trend of aggressive centralisation that we've seen in recent years.