If Nostr is the omnivore we think it is, the incentive to run your own relay(s) is kinda huge.
Discussion
If it's as easy as setting up a Google Drive:
- but with your nsec in control
- and cheaper
- and for literally any content type (that are all open standards)
- etc etc etc
Why is it weird to assume that most people will do this?
There are #Nostr desktop applications. I use Gossip on Gnu/Linux, all is local and I control my private key. I never share my private key to the online apps. I can choose any relay so that gives me lots of degree of freedom and yes, owning realy is possible too.