Exactly! Pushing the flywheel is really hard at first, at least it seems like we're trying to push the right one the right way now.

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Yes. Also very important is that it's permissionless without a king-maker effect. You dont have to write a NIP, get it approved, make an app. You can just tinker with your nostr homepage, and if something works out, post it in a note. In fact, people are doing this already, including non-techies. That's how you know it's a winner.

Combine with nostr:npub1h0rnetjp2qka44ayzyjcdh90gs3gzrtq4f94033heng6w34s0pzq2yfv0g and you can have a distributed rich media experience