It’s time to build knowledge.

It’s time to build awareness.

It’s time to build relationships.

It’s time to build brands.

It’s time to build trust (not always a bad word).

It’s time to build tools.

It’s time to build ideas.

It’s time to build optimism.

It’s time to build the [only] alternative.

Every one of us is capable of at least a few of these.

It won’t all be built by devs.

Let’s get going.

The time is now.