**Expanded Product Line & Themed Experience**
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### **Core Offerings**
#### **1. Wood-Fired Pizzas**
**Unique Selling Proposition**: Ethio-tropical fusion using *teff* flour and imported ingredients, cooked in Italian wood-fired ovens for authentic crispiness.
| **Pizza** | **Price (ETB)** | **Ingredients** | **Target Segment** |
|--------------------------|-----------------|---------------------------------------------------------------------------------|--------------------------|
| **Margherita** | 250 | Local tomato sauce, fresh basil, Ethiopian mozzarella, *teff*-wheat crust. | Students, budget diners |
| **Spicy Chicken** | 400 | Marinated chicken with *berbere* spice, caramelized onions, jalapeños. | Urban middle class |
| **Vegan *Teff* Crust** | 450 | Cashew-based cheese, roasted veggies, organic *teff* crust (gluten-free). | Health-conscious/expats |
| **Truffle Mushroom** | 600 | Imported truffle oil, wild mushrooms, goat cheese, honey drizzle. | Expats/tourists |
| **Injera Fusion** | 350 | Mini *injera* base with spicy lentils, avocado, and tomato chutney. | Locals seeking novelty |
**Sourcing & Cost**:
- *Teff* flour from Bahir Dar Farms (20% cheaper than imported wheat).
- Truffle oil and goat cheese imported via Djibouti port (15% import duty).
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#### **2. Tropical Drinks**
**Concept**: Refreshing, Instagrammable beverages using local fruits and global flavors.
| **Drink** | **Price (ETB)** | **Ingredients** | **Pairing Suggestion** |
|----------------------------|-----------------|--------------------------------------------------|-------------------------------|
| **Mango-Passionfruit Smoothie** | 150 | Ethiopian mangoes, passionfruit pulp, Greek yogurt. | Spicy Chicken Pizza |
| **Hibiscus Iced Tea** | 100 | Dried hibiscus flowers, lemongrass, honey. | Margherita Pizza |
| **Coffee Colada** | 200 | Cold brew (Yirgacheffe beans), coconut milk, pineapple. | Dessert pizzas |
| **Kids’ Coconut Limeade** | 80 | Fresh lime, coconut water, mint. | Kids’ workshop participants |
**Sustainability**: Reusable bamboo cups (+50 ETB deposit) to reduce plastic waste.
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### **Themed Experience**
#### **1. Weekend “Island Nights”**
- **Frequency**: Every Friday/Saturday, 7–10 PM.
- **Features**:
- **Live Reggae Bands**: Partner with local artists (e.g., Addis Reggae Collective) at 10,000 ETB per show.
- **Tiki Bar Pop-Up**: Specialty cocktails (e.g., Rum Pineapple Punch for 300 ETB).
- **Photo Booths**: Free digital photos with tropical backdrops (branded hashtag: #IslandVibesAddis).
- **Revenue Streams**:
- Cover charge: 100 ETB/person (waived for combo meal purchases).
- Merchandise sales: Tropical-themed T-shirts (500 ETB) and reusable cups.
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#### **2. Kids’ Corner & Pizza-Making Workshops**
- **Workshop Details**:
- **Duration**: 1-hour sessions (11 AM–2 PM every Saturday).
- **Price**: 100 ETB/child (includes mini pizza, apron, and certificate).
- **Educational Twist**: Teach kids about *teff* farming and local ingredients.
- **Partnerships**:
- Schools: Discounted group bookings (80 ETB/child for 10+ participants).
- NGOs: Free workshops for underserved communities (CSR branding opportunity).
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### **Seasonal & Limited Editions**
1. **Rainy Season Specials** (June–September):
- “Cozy Island Pizza”: Spicy *berbere* sauce, roasted pumpkin, and feta (450 ETB).
- Ginger-Turmeric Latte (120 ETB) for immunity.
2. **Holiday Fusion** (December–January):
- “Meskel Feast Pizza”: Honey-glazed injera croutons, roasted beetroot (500 ETB).
- Eggnog Smoothie (200 ETB) for expats.
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### **Premium Add-Ons**
- **Truffle Oil Drizzle**: +50 ETB.
- **Ethiopian Coffee Rub Crust**: +30 ETB.
- **Gold Leaf Dessert Pizza**: 1,000 ETB (white chocolate, strawberries, edible gold).
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### **Supporting Infrastructure**
1. **Open Kitchen Design**: Let customers watch wood-fired pizza preparation (theatre-style dining).
2. **Tech Integration**:
- QR codes on tables for AR menu previews (e.g., see tropical ingredients “come to life”).
- App-based ordering for workshops and events.
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### **Revenue Breakdown**
| **Product Category** | **Contribution to Revenue** | **Margin** |
|-----------------------|-----------------------------|------------|
| Pizzas | 60% | 50–60% |
| Drinks | 20% | 70% |
| Workshops/Events | 15% | 40% |
| Merchandise | 5% | 80% |
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**Strategic Impact**:
This product line balances **cultural authenticity** (e.g., *teff* crust, *berbere* spice) with **global appeal** (truffle pizzas, reggae nights). Themed experiences drive foot traffic and social media buzz, while premium tiers and workshops maximize margins. By aligning with Ethiopia’s youth-driven demand for novelty and expats’ craving for familiarity, South Sea Island Fantasy Pizza becomes a must-visit destination—not just a restaurant. 🏝️🔥