I understand about group notifications being annoying, but these groups seem very popular for food & clothes. I am not sure what the success rate is for these businesses, though WhatsApp is trying hard integrating payments via UPI also in India.
But is it popular for users or for businesses? I think business like them but users hate them.
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Possibly... But I don't think it's too bad for users (In India, businesses are anyways not known for customer-friendliness, so I suppose it's within tolerable limits).