“At some earlier stage, or at some smaller scale, I do believe people would be willing to pay for social products that serve them. But these products rarely get built because investors simply aren’t interested in putting money toward “small scale social” that better reflects our IRL social networks. It’s simply a far less lucrative business model than the one Mark Zuckerberg came up with all those years ago.”

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“After more than a decade of studying the intricacies of social media from the inside and out, I just felt tired of the structures and habits they program into us. Are relationships made of likes from family members, birthday wishes from strangers, and retweets from long-lost colleagues? Or is this stuff just something that was invented all those years ago? The shame is that these tools are so convenient and addictive that, at times, they can start to replace the real thing.”