A 20-year-old founder’s color-changing lip oil is blowing up TikTok

?w=2048

The up-and-coming BossUp brand draws inspiration from the likes of Rihanna and Selena Gomez

https://fortune.com/2024/10/15/tiktok-alibaba-rihanna-bossup-lip-oil-dior-lvmh-summer-fridays-cosmetics-sephora-ulta/