They should have used LIQUID CHAIN TOKENs instead

Issue or Use a TOKEN is not a bad thing - picking WRONG CHAIN is BAD IDEA

Lot of institutional IDIOTS stuck in ERC-20 since 2017 becos now we UTXO chains offerering ASSETS / TOKENS including LN-TAPROOT

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But why a token? They could sell Bitcoin branded merchandise and people would love it but with an NFT? Really??

just branded or paywall merchandise is good -- BUT reason BIZ likes token it was reachable worldwide -- think of walmart or costco paper coupon as e-token