Thank you for sharing this. I don't think I fully understand it, but I can see the direction.

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Apple designs are a good example. If you look at their marketing materials, they break many “deign rules” yet the end result is remarkable. It’s a trademark of a world class designer and it’s super hard to mimic.

They also got a few things right that nobody else did, or got it right first. There’s a lot to be said about priorities.

The menu bar on macOS comes to mind…

Good example, thank you