Pre Cambridge Analytica I ran a digital marketing agency.

I had the license for my country of a big data company which basically centralized ALL user info & interactions on the web & then built a psychological profile of each user. This system could predict user behaviour with a fair degree of certainty. It was so powerful, post Cambridge Analytica, the gov wouldn’t allow use by retail & only allowed it to be sold to one company (it was sold to a shoe brand who, just does it).

I closed my FB after I saw how it worked.

Years later, I was offered another license for a similar company … this one was focused on e-commerce & used a pixel to track everything. Same thing, but with less identifiable info.

They would track EVERY single interaction you had on a webpage or app. How long is your mouse moving or idle, how long you stay on a page or over certain areas, how much stuff you put in your cart & if you bought or abandoned it … etc etc … more than 150 variables were being measured all the time to sell the user more stuff.

I closed down my IG.

It’s only after you actually see it that you realize those platforms are gaming us.

These kinds of systems, where they are literally simulating peoples behaviour or programming / leading them into actions must be or will be much more powerful now that AI is sitting on the table.

(The) #Nostr is authentic … there is no gaming (so far), interactions have to be real & that makes them meaningful.